V-Arabic

Virtual Arabic: Digitized Language Realia Resources for Arabic Learners & Teachers

International American Companies in the Arab World : Signboards Realia

Posted by Mourad Diouri on February 18, 2008

The following Signboards Realia illustrates the widespread dominance of American International companies in the Arab world.

“McDonaldization” of the Arab World

mcdonalds.jpg

The best times and the most delicious food

More American companies

McDonalad’s Signboard in Casablanca (igougo.com)

McDonalds Shop in Cairo, Egypt

McFalafel!

McArabia (dressed in Arabic flatbread)

Welcome to McDonalds!


McDonalds – McDrive!

Notice how the v letter is written in Arabic ( Faa’ with three dots)

Coca Cola – كوكاكولا

Coca-Cola as a political and corporate symbol in the Arab World

“The Coca-Cola drink has a high degree of identification with the United States itself, being considered by some an “American Brand” or to a small extent as an item representing America.

The identification with the spread of American culture has led to the pun “Coca-Colanization”.

There are some consumer boycotts of Coca-Cola in Arab countries due to Coke’s early investment in Israel during the Arab League boycott of Israel (this contrasts sharply to Pepsi which stayed out of Israel).”

Mecca Cola and Pepsi has been successful in the Middle East as an alternative.


Coca-Cola : a registered Trade-mark

cocacola.jpg

Always refreshing

100_3901.jpg

I took this photo in Marrakesh مراكش when I was in Morocco last year (2007).

The name of the Cafe is “Café France”

Classical Arabic 1940’s Coca-Cola commercial

Recent Arabic Coca-Cola Commercials – اعلانات كوكاكولا

Mecca Cola

The flagship product of the Mecca Cola World Company, it is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to pro-Muslim consumers. The product’s name contains the traditional Latin-alphabet transliteration of مكة المكرمة (“Mecca”), the holiest city of Islam located in Saudi Arabia.

Pepsi – بيبسي

pepsi.jpg

Arabic commercial of Pepsi

Pizza Hut – بيتزا هات

Burger King – برجر كنج

KFC – Kentucky Fried Chicken

Classical KFC Arabic Commercial

دعاية كنتاكي: هل تريد أن تكنتك؟ – Would you like to “Kintak”!

Nations with at least one KFC restaurant are colored in blue (Wikipedia)

Find oute more

BBC Arabic Podcast_American Investments in the Arab World Virtual Arabic Realia

7 Responses to “International American Companies in the Arab World : Signboards Realia”

  1. David said

    American Investment Article

    1) The article is saying that whilst most people think of American investment in terms of McDonald’s and other fast food places, they have a significant and important role in terms of arms/defence investment and trade.
    2) Firstly people tend to think of American fast food places.
    3) America also invests heavily in the oil industry as well as selling arms to the region.

  2. Lucy said

    I really like that 1940s Classical Arabic CocaCola advert, reminds me of Casablanca (the film)

  3. Ateka Ali said

    Greetings,

    I currently work for a non profit organization called ING (www.ing.org). We would like use (one) image from your website for our presentations. If so can you please provide us an e-mail we may send a release form to.

    ali.ateka@gmail.com

    Thank you in advance
    Ateka

  4. Kristy said

    I also work for the non-profit mentioned above by Ateka in the previous message. Could you please contact me to let me know if we might use one of your images of the McDonalds in our work, or who we should contact.

    Thank you,

    Kristy

  5. saada abdela said

    i would like to work with the one of the companies and sell them in Ethiopia.if u want to contact me send me by my mail address saada_abdela@yahoo.com.

  6. Keynesian said

    Keynesian…

    […]International American Companies in the Arab World : Signboards Realia « V-Arabic[…]…

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