International American Companies in the Arab World : Signboards Realia
Posted by Mourad Diouri on February 18, 2008
The following Signboards Realia illustrates the widespread dominance of American International companies in the Arab world.
“McDonaldization” of the Arab World
The best times and the most delicious food
More American companies
McDonalad’s Signboard in Casablanca (igougo.com)
McDonalds Shop in Cairo, Egypt
McArabia (dressed in Arabic flatbread)
Welcome to McDonalds!
McDonalds – McDrive!
Notice how the v letter is written in Arabic ( Faa’ with three dots)
Coca Cola – كوكاكولا
Coca-Cola as a political and corporate symbol in the Arab World
“The Coca-Cola drink has a high degree of identification with the United States itself, being considered by some an “American Brand” or to a small extent as an item representing America.
The identification with the spread of American culture has led to the pun “Coca-Colanization”.
There are some consumer boycotts of Coca-Cola in Arab countries due to Coke’s early investment in Israel during the Arab League boycott of Israel (this contrasts sharply to Pepsi which stayed out of Israel).”
Mecca Cola and Pepsi has been successful in the Middle East as an alternative.
Coca-Cola : a registered Trade-mark
I took this photo in Marrakesh مراكش when I was in Morocco last year (2007).
The name of the Cafe is “Café France”
Classical Arabic 1940’s Coca-Cola commercial
Recent Arabic Coca-Cola Commercials – اعلانات كوكاكولا
The flagship product of the Mecca Cola World Company, it is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to pro-Muslim consumers. The product’s name contains the traditional Latin-alphabet transliteration of مكة المكرمة (“Mecca”), the holiest city of Islam located in Saudi Arabia.
Pepsi – بيبسي
Arabic commercial of Pepsi
Pizza Hut – بيتزا هات
Burger King – برجر كنج
KFC – Kentucky Fried Chicken
Classical KFC Arabic Commercial
دعاية كنتاكي: هل تريد أن تكنتك؟ – Would you like to “Kintak”!
Find oute more
BBC Arabic Podcast_American Investments in the Arab World – Virtual Arabic Realia