TV Commercial

Source of Realia

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Post outline 

1. Videos Realia
2. Letter of thanks from the Sudanese Red Crescent
3. Arabic Red Crescent Logos

This is collection TV adverts and documentaries, in English and Arabic, published by the International Federation of Red Cross.

“Together for humanity”

English version

Arabic version

Living with… HIV/AIDS

English/Spanish/French video with Arabic subtitles

Letter of thanks from the Sudanese Red Crescent

click to enlarge

Arabic Red Crescent Logos ________________________

Iraqi Red Crescent Organisation

Palestinian Red Crescent Society

Syrian Arabic Red Crescent

Source of Realia

• YouTube
• ifrc.org

TV Commercial 1

TV Commercial 2

The Laughing Cow cheese is quite popular in the Middle East because it does not contains any animal rennet and therefore is considered halaal (allowed) by Islamic standards.

In Morocco, where I come from, this particular cheese is part of our day-to-day diet. I vividly remember from my childhood, my favourite breakfast being two triangular pieces of cheese along with fresh crispy Moroccan brown-bread bought from the bakers early in the morning before going to school. Till this day, the cheese still remains a popular product amongst Moroccans and in other Arab countries.

The product is localized by name nearly everywhere it’s sold. Depending on where one is, it is known as:

• Al-Baqara Al-Dahika البقرة الضاحكة in Arabic-speaking countries
• The Laughing Cow in English-speaking countries
• Die lachende Kuh in German-speaking countries

Source of Realia

• YouTube
• Flickr

The BBC has launched a new Arabic language TV channel.

The channel is free to everyone in North Africa and the Middle East with a satellite or cable connection.

It will distinguish itself from other state-funded channels by reporting “without fear or favour”, BBC World Service director Nigel Chapman said.

This is the BBC’s second attempt at an Arabic channel. The first closed in 1996 in the wake of an editorial dispute with its Saudi funders.

Read more

Arabic article:

BBC Arabic TV behind the scenes

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Source of Realia:

• BBC Arabic TV Channel

The following Signboards Realia illustrates the widespread dominance of American International companies in the Arab world.

“McDonaldization” of the Arab World

The best times and the most delicious food

More American companies

McDonalad’s Signboard in Casablanca (igougo.com)

McDonalds Shop in Cairo, Egypt

McFalafel!

McArabia (dressed in Arabic flatbread)

Welcome to McDonalds!

McDonalds – McDrive!

Notice how the v letter is written in Arabic ( Faa’ with three dots)

Coca Cola – كوكاكولا

Coca-Cola as a political and corporate symbol in the Arab World

“The Coca-Cola drink has a high degree of identification with the United States itself, being considered by some an “American Brand” or to a small extent as an item representing America.

The identification with the spread of American culture has led to the pun “Coca-Colanization”.

There are some consumer boycotts of Coca-Cola in Arab countries due to Coke’s early investment in Israel during the Arab League boycott of Israel (this contrasts sharply to Pepsi which stayed out of Israel).”

Mecca Cola and Pepsi has been successful in the Middle East as an alternative.

Coca-Cola : a registered Trade-mark

Always refreshing

I took this photo in Marrakesh مراكش when I was in Morocco last year (2007).

The name of the Cafe is “Café France”

Classical Arabic 1940’s Coca-Cola commercial

Recent Arabic Coca-Cola Commercials – اعلانات كوكاكولا

Mecca Cola

The flagship product of the Mecca Cola World Company, it is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to pro-Muslim consumers. The product’s name contains the traditional Latin-alphabet transliteration of مكة المكرمة (“Mecca”), the holiest city of Islam located in Saudi Arabia.

Pepsi – بيبسي

Arabic commercial of Pepsi

Pizza Hut – بيتزا هات

Burger King – برجر كنج

KFC – Kentucky Fried Chicken

Classical KFC Arabic Commercial

دعاية كنتاكي: هل تريد أن تكنتك؟ – Would you like to “Kintak”!

Find oute more

BBC Arabic Podcast_American Investments in the Arab World - Virtual Arabic Realia

Key Vocabulary/Expressions:

فيما بعد : Later

و بعد ذلك : and after that /thereafter

خد فترة من الراحة : Take a break

تمتع بكيتكات : EnjoyKit-Kat

كيت كات : هي أصابع شوكولاته شهيرة تنتجها شركة نستلة . غلاف كيت كات لونه أحمر قان مميز جداً.

(Wikipedia Arabic)

Can you translate the above definition of Kit-Kat ?

Here is another online advert of Kit-Kat

You might be wondering what does the word (بريك) mean? – It’s actually the word (break) un-translated!